Are you a dealer?
In order to have access to the software, you have to be a dealer/integrator. In order to be a dealer you have to have a business license, a state tax exempt account, and you have to complete all the training. Then you have to purchase an opening order (usually 1 piece from every category). And then you have to do a certain amount of business every year or you will get dropped as a dealer.

If you are not a dealer, then you will have to hire a dealer to program all your TC stuff. This has its own pitfalls, as not all dealers are created equal. Nobody wants to hire a dealer that just takes your money and does a horrible job of programming your system - and unfortunately that happens a lot! I spend a lot of time reprogramming systems that other 'dealers' have f^d up.
So you would be wise to get referrals from any company you are looking to hire and actually contact those referrals and ask questions.

And hate to break this to you, but Control4 is exactly the same way. It is dealer only software that is authenticated in the cloud.